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Privacy Policy

1. Data Controller

The entity responsible for processing personal data on this website is:

Dog Instincts GmbH

Schwarzenburgstrasse 35

3007 Bern

Switzerland

Phone: +41 (0) 78 974 74 77

If you have any questions regarding data protection, please feel free to contact us at any time.
 

2. General

The protection of your personal data is important to us. We process your personal data confidentially and in accordance with the applicable data protection regulations of Switzerland (Data Protection Act, DSG) as well as—where applicable—the General Data Protection Regulation of the European Union (GDPR).

Personal data is any information relating to an identified or identifiable individual.

We process personal data only to the extent necessary for the provision of our services, the conduct of our dog training sessions, continuing education programs, courses, and other offerings.
 

3. Collection and Processing of Personal Data

In particular, we process the following categories of personal data:

  • Master data (last name, first name, address)

  • Contact data (email address, phone number)

  • Communication data

  • Contract and booking data

  • Invoicing and payment data

  • Course and training data

  • Certification data

  • Website usage data

  • Technical data (IP address, browser information)


The data is either collected directly from you or generated when you use our services.
 

4. Contact via contact form, email, or phone

When you contact us via the contact form, by email, or by phone, we process the data you provide.

This may include, in particular:

  • Last name

  • First name

  • Email address

  • Phone number

  • Content of your message


The processing is carried out exclusively to respond to your inquiry, to initiate a contract, or to implement pre-contractual measures.

The data will be deleted as soon as it is no longer required for the respective purpose and there are no legal retention obligations.
 

5. Course registrations, training, and certifications

We process personal data of participants for the purpose of conducting courses, seminars, training, and certifications.

This includes, in particular:

  • Last name and first name

  • Address

  • Email address

  • Phone number

  • Booking details

  • Training progress

  • Participation information

  • Exam and performance data

  • Certification data

  • Communication related to courses


This data is required for the organization, conduct, documentation, and certification of training and continuing education programs.
 

6. Use of Ablefy or Coursn

To provide online courses, learning content, certifications, and training programs, we may use external platforms such as Ablefy or Coursn.

The following data may be processed in this context:

  • Last name

  • Email address

  • User account data

  • Course progress

  • Learning activities

  • Exam results

  • Certificates

  • Communication data


Processing is carried out to provide the learning platform and to conduct our educational programs.

The privacy policies of the respective providers remain in effect.
 

7. Appointment bookings via Squarespace Scheduling

We use the Squarespace Scheduling service for appointment bookings.

When booking an appointment, the following data in particular may be processed:

  • Name

  • Email address

  • Phone number

  • Booked services

  • Appointment details

  • Messages related to the appointment booking


The data is used to organize, conduct, and manage the booked appointments.
 

8. Newsletter via Mailchimp

We use Mailchimp to send our newsletter.

When you subscribe to our newsletter, the following data in particular is processed:

  • Name (if provided)

  • Email address

  • Time of subscription

  • IP address at the time of subscription

  • Information about opens and clicks within the newsletter


Registration is done via the double opt-in process.

You can unsubscribe from the newsletter at any time via the unsubscribe link in the newsletter or by notifying us.
 

9. Accounting and Administration with Bexio

We use Bexio for managing our customer relationships, invoicing, and legally required bookkeeping.

In particular, the following data may be processed:

  • Last name

  • First name

  • Company name

  • Address

  • Email address

  • Phone number

  • Billing information

  • Payment information

  • Contract details

  • Correspondence


Processing is carried out to fulfill contractual and legal obligations.

Retention periods are based on legal requirements, in particular tax and commercial law regulations.
 

10. Server Log Files

When you visit our website, technical information is automatically collected.

This includes, in particular:

  • IP address

  • Date and time of access

  • Browser type

  • Operating system

  • Referrer URL

  • Pages accessed


This data is processed to ensure the security, stability, and functionality of the website.
 

11. Cookies

Our website uses cookies and similar technologies.

Cookies serve in particular to:

  • enable the technical operation of the website

  • improve user-friendliness

  • conduct statistical analyses

  • support marketing purposes


You can configure your browser to restrict or delete cookies.

Disabling cookies may impair the functionality of certain areas of the website.
 

12. Google Analytics

This website uses Google Analytics to analyze the use of our website.

Google Analytics uses cookies that enable an analysis of your usage behavior.

In particular, the following may be processed:

  • IP address

  • Device information

  • Usage behavior

  • Duration of visit

  • Pages visited


Google may process this data on servers outside of Switzerland and the European Union, particularly in the U.S.

We use privacy-friendly settings such as IP anonymization whenever possible.
 

13. Meta Pixel

We use Meta Pixel from Meta Platforms.

This allows us to track how visitors use our website and whether advertisements are successful.

Meta may link this data to existing user accounts.

Processing may also take place in the U.S.
 

14. Google Maps

Our website uses Google Maps to display geographic information.

When you access Google Maps, personal data such as your IP address may be transmitted to Google.
 

15. Instagram Integration

Content from Instagram may be embedded on our website.

When you access such pages, data may be transmitted to Instagram or Meta.
 

16. YouTube Videos

Videos from YouTube may be embedded on our website.

When you access such content, a connection to YouTube’s servers may be established.

In doing so, personal data may be processed.
 

17. WhatsApp Business

We use WhatsApp Business to communicate with customers and prospective clients.

If you contact us via WhatsApp, the data you provide will be processed.

Please note that WhatsApp may also process data outside of Switzerland and the European Union.
 

18. Zoom

We use Zoom for online consultations, training sessions, meetings, and webinars.

In particular, the following may be processed:

  • Name

  • Email address

  • Audio and video data

  • Chat content

  • Usage data


Processing is carried out exclusively for the purpose of conducting the respective event.
 

19. Data Transfer Abroad

Some of the service providers we use are located in countries outside of Switzerland or the European Economic Area.

In particular, data may be transferred to the United States.

Where necessary, we base such transfers on appropriate safeguards in accordance with the DSG and GDPR, such as standard contractual clauses or other recognized protection mechanisms.
 

20. Retention Period

We store personal data only for as long as necessary for the respective purposes or as required by statutory retention obligations.

Business and accounting records are retained in accordance with legal requirements.
 

21. Data Security

We implement appropriate technical and organizational security measures to protect personal data against loss, misuse, unauthorized access, disclosure, or alteration.
 

22. Rights of Data Subjects

Under applicable data protection law, you have the following rights in particular:

  • Access to the processed data

  • Correction of inaccurate data

  • Erasure of personal data

  • Restriction of processing

  • Data portability

  • Withdrawal of consent

  • Objection to certain data processing activities


You may contact us at any time to exercise your rights.
 

23. Right to lodge a complaint

Data subjects in Switzerland may contact the Federal Data Protection and Information Commissioner (FDPIC).

Data subjects within the European Union may contact the competent data protection supervisory authority of their member state.
 

24. Changes to this Privacy Policy

We reserve the right to amend this Privacy Policy at any time to ensure it complies with current legal requirements or reflects changes to our services.

The current version published on our website applies.

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WE are on HOLIDAYS...


From December 24, 2025, to January 4, 2026
 

WELL taken care of. WELL BEHAVED. WELL GIVEN...

YOU DON'T HAVE A CHRISTMAS GIFT YET? THEN GIVE ONE OF OUR VOUCHERS AS A GIFT. THE GIFT THAT MAKES EVERYDAY LIFE MORE RELAXED. GET IN TOUCH WITH US!


Cesar Millans - Dog Manager